The national reckoning on race triggered by George Floyd’s death — and COVID-19’s disproportionate toll on people of color — has brought fresh attention to the power of the dollar in propping up the exclusion of Black interests or actually funneling resources to businesses that are both Black-owned or in alignment with the goals of the movement for racial justice. While this can take the form of statements and Diversity and Inclusion efforts by companies that ring hollow at best, it has also been a moment of increased attention for those who are shining examples of excellence. Major corporate brands like ice cream maker Ben & Jerry’s call for Americans to “dismantle white supremacy” while the NBA stepped up to support their players and vendors. Even Bank of America has pledged $1 billion over four years to address racial and economic inequality, much of which they have perpetuated for generations. Iconic and racist symbols, like Quaker Oats’ 131-year-old Aunt Jemima brand that’s been retired and the NASCAR ban of the confederate flag from its events and properties, have joined the fray to finally make overdue changes. Maybe even more importantly, there are significant efforts underway to Buy Black and invest in Black-owned businesses.